Mae is a purpose-driven strategist solving complex problems through user experience, brand, and copywriting.
ABOUTUX Strategist / Product Designer / Architect
Mae is a purpose-driven strategist with a decade of expertise in creating brand experiences. As Strategy Lead at Instrument, she has built innovative website and app interfaces for global consumer brands, including Marriott, The Weather Channel, Salesforce, L’Oréal, Timberland, and Method.
With a background in marketing communications, she weaves in a knowledge of content, social media, events, branding, and PR into her work; resulting in a holistic approach that leaves no stone unturned.
A Massachusetts native, Mae was born and raised in Cambridge, got her bachelors and masters at Clark University in Worcester, then relocated to Raleigh, North Carolina in pursuit of the sun. She works from home and wouldn’t have it any other way.
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ETHOSWhat does it mean to be purpose-driven?
Mae is at her most inspired when she gets the chance to work with brands that make the world a better place. Brands that build community. Brands that tell powerful stories. Brands that center nature, adventure, and exploration. Brands that give back. Brands that uplift others.
Purpose-driven also means integrity at every step of the design process—raising the bar for user-centered design and accessibility standards, and going above and beyond; asking each other “but how can we make this even more helpful, even more clear, even more delightful?”
RECENT WORK
Fortune Global 500 Beauty Company
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Leading Weather Provider
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World’s Largest Hotel Chain
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LEGACY CASE STUDIES
